A well-thought-out social media strategy is key to successful communication today. We support you in developing content target group-appropriate content and in implementing corresponding measures. At the same time, we keep a constant eye on the activities of your stakeholders and use this information to further develop topics and strategies.
Forming Opinions through Social Media
With social media, communication behaviour has changed dramatically in practically all age groups – including in your dialogue groups. It is no longer just about sharing opinions, images and videos: People are increasingly using social media to inform themselves in a targeted manner and to adapt information. Social media therefore plays an important role in the public forming of opinions. Good reason to adopt a strategic approach!
Understanding Communication
As the programme owner, you are not only the initiator of social communication – you are also the subject of such communication. Both aspects have to be factored in to the development of a social media strategy.
That’s why we take very careful account of your stakeholders and relevant opinion-influencers, analyse the situation and then examine your potential in the different networks.
Proximity for Targeted Strategy Development
So that you retain control over your lines of communication at all times, we gather and analyse developments on an ongoing basis in the social media channels that are relevant for you. This means: We identify events, content and players, observe, analyse and interpret traffic overall, and use the findings to achieve your communication goals. Quantitative and qualitative examination enables us to permanently optimise the social media process and to measure success.
Using the Community for Topic Development
The response from your community is not only used for developing strategy. It is also used to substantively enhance your topics . With the aid of our monitoring tools, we evaluate the information systematically and visualise the results for you.
Developing Appropriate Content
Using social media measurement, we also identify and analyse ‘behavioural traces’. From these, we develop storytelling that is right for you and target group-appropriate content for online media.
Differentiated targeting enables certain user groups or types to be addressed with the content.
Qualitative evaluation of communication patterns and content thus helps to develop communication strategies and to place your topic areas successfully, not only in social media.
